Conclusion
Globally, countries are recommending face coverings to prevent
transmission of COVID-19. We propose viewing face coverings as social
practice, incorporating a sociocultural narrative with the current
medical narrative in implementation guidelines and messaging. This
includes emphasising comfort and acceptability as material
characteristics, using social norms to encourage their use and emphasise
underlying values like solidarity and communal safety. This can enhance
the uptake of face coverings and help curb the devasting impact of the
pandemic.