9. What advice would you give to others that may be thinking of doing something like you?
Tell the story! It’s become increasingly clear to me that a simple emotional story is what people engage with. In our case it’s very tempting to talk in detail about the time it takes to review a paper or the nuances of the peer review process when what really matters is that Publons is here to speed up science by reviving peer review. Honouring, encouraging and improving expert peer review will help us advance human understanding and realise the future faster.