Presenting content in HTML or PDF

If you are reading this, you're probably looking for a way to publish your content online. There are a variety of choices out there, with some designed for maintaining the look and feel of a PDF and others presenting content in HTML. 
probably know that LaTeX is a typesetting system ideal for scientific papers --  but less than ideal for collaborating online with coauthors. Overleaf (formerly WriteLaTeX) brings the LaTeX desktop experience to the web. You compose LaTeX code in one window pane and press compile, then generate a PDF in a separate pane. This is familiar to LaTeX writers (a small percentage of the scholarly community), but is still difficult for the majority of researchers (those who don't use LaTeX) to grasp.