Among the many challenges scientists face today, a major headache is securing funding
. Generally, scientists receive funding based on how much attention their research is estimated to generate. The more popular the topic, the more likely it is to receive funding. For instance, research on cancer gene BRCA2 is more likely to gain traction than frog copulation processes
... for now. Fishing in a smaller pool of money means that scientists need a competitive edge to get a bite.
Fear not! There are ways to increase attention and discussion of the research for popular and nonpopular topics alike. Infographics
and interactive data allow researchers to communicate more effectively and engage readers in a refreshing way. Content with visuals get 94% more total views and is 40x more likely to get shared on social media (Lee
). Thus, visualized data can be the path to funding.